Vin Matano — Connecting a Salesperson’s Daily Life with Brand Collaborations and Creatorbuzz
How Vin Matano, who began by documenting the daily life of a tech salesperson, grew his personal content income through LinkedIn brand collaborations and came to run a separate influencer marketing agency, Creatorbuzz.
Vin Matano attracted advertisers by making content about the daily life of a tech company salesperson. In a March 2026 Creator Spotlight interview, he disclosed that his personal content business earned about $200,000 in 2025, approximately KRW287,360,000. At the time, he had about 54,000 followers on LinkedIn, his main platform, and most of his income came from brand collaborations.
Starting a Tech Sales Career in Debt
When he graduated from college in 2018, he had no job and a lot of debt. While interviewing at several companies, he got the chance to work in sales at Demandbase, an enterprise software company. When he joined, even the term SDR, which referred to the role he would take on, was unfamiliar to him, but he worked there for six years and was named SDR of the Year twice. While working in New York and growing close to colleagues, he also built up his own social media channels outside the company.
Picking Up the Camera Again to Film Working Life
Video production was something he had loved since childhood. At twelve, he happened to take a video production class, became engrossed in it, and made news videos, short comedies, and music videos with friends. When he entered college, he stopped filming because he was spending time on his studies and friendships, but when remote work began in 2020, he had free time again. He took out his camera and began recording himself doing sales at a tech company.
The videos featured morning workouts, the train to Manhattan, and time spent in the office. They also captured him rushing because he was late preparing to present results in front of his team. One reason he made this daily life public was to show people who, like him in college, were unsure what to do after graduation what real working life looks like. For him, too, the videos were a record of moments and a process of growth he would forget over time.
In 2022, he also began posting videos to TikTok. A challenge he had meant to try for just one month kept going, and in a post looking back on his first year, he said he had gathered 40,000 followers combined across TikTok and Instagram. Along the way, he earned thousands of dollars in side income and opportunities to collaborate with brands, and he learned how to tell stories through video and run an online business.
How the Math Changed After a $200 First Sponsorship
His first sponsorship was $200 for a single LinkedIn post. It was surprising that a company would pay for one of his posts, but making a living on that amount alone was not easy to picture. Then a contract came in to produce three videos for $9,000, and the math changed. In an interview with Later, he recalled thinking that if he could land deals of that size repeatedly, he could make a living from content creation.
The content-related income he disclosed for 2023 was $34,000. The largest category at the time was brand collaborations, which accounted for 45% of the total. Income also included consulting and coaching, digital product sales, content production for companies, and affiliate commissions. In 2024, the following year, while working a job and building a startup, he kept up his content work in parallel and earned $94,000 for the year.
Keeping the Camera Rolling After Leaving His Job
He also captured on video the last day at the company where he had worked for six years. After finishing his morning kettlebell workout and going to the office, he wrapped up his work, filmed at Bryant Park, and in the evening had a farewell dinner with colleagues. In the video, he admitted that filming in front of people was still embarrassing. Even so, he was getting used to it by holding the camera himself and putting himself in that situation.
After he left his job, his content material broadened to include the experience of founding and running a company, and the number of brands he could collaborate with grew. The largest personal brand deal he disclosed in the interview was $28,000. It called for providing three videos, one LinkedIn post, and several Instagram Stories together. In effect, he sold content across multiple platforms bundled as a single campaign.
Turning One Collaboration Into the Next Project
His collaboration with Adobe began as a small video production project and continued for years. He put care into the first video he took on and emphasized an approach of delivering extra videos or stories beyond the requested amount. Adobe then reached out again for events and product launches. Rather than fixating on securing a long contract term from the outset, his approach was to make the person he had worked with once think of him for the next project.
By the time he left his job to start a new business, he had already built experience collaborating with more than 30 B2B brands, including Adobe, Pipedrive, and ClickUp. In the process, he saw where companies and creators each got stuck. Companies wanted to try influencer marketing but did not know how to start, while creators wanted to increase sponsorships while preserving the vibe of their channels. Matano decided to build a business connecting both sides.
Running a Personal Channel and an Agency Together
Creatorbuzz, which began that way, is an agency that plans and runs influencer campaigns for companies. It finds creators who fit advertisers and coordinates content direction, production schedules, review, and approval. It also takes on inviting creators to events or running on-site content production. It expanded the work he had learned collaborating directly with advertisers on his personal channel to campaigns for other creators.
Creatorbuzz, which he ran separately, generated $2,500,000 in agency revenue in 2025. That year it worked with 212 creators across 26 countries for more than 20 brands. At the time of the March 2026 interview, there were 7 full-time staff including Matano plus outside contract staff. While running this company, he also continued his own content and brand collaborations.
He adjusted his content posting cadence to fit the business. At first he posted every day and got used to it, but at the time of the 2026 interview he was mainly posting two or three times a week and had also hired people to help with filming and editing. The camera that had recorded a salesperson’s commute now captured the process of building his own company.