From shared analytics to an agency scheduling tool, Pallyy

Tim Bennetto learned to code and built the predecessor of Pallyy in 2019. After about six months of evening study in HTML, CSS, JavaScript, and Nuxt, he spent 30 days building an Instagram analytics tool. It was first called Sharemyinsights, and its headline feature was sharing an account's analytics with others.

The launch was quiet. He had no pre-built audience, and Product Hunt barely reacted. His first customers came from a free Instagram analytics tool he took over from a friend. Routing that tool's visitors to his own service brought him about 100 customers paying $5 a month.

Customers did not want the sharing feature he had treated as the differentiator. Bennetto removed it and improved the analytics screens, but growth stalled for almost two years. Users wanted analytics plus scheduled publishing, and Instagram's third-party integration policy at the time constrained that work.

When Instagram opened a publishing API, he built scheduling in a week. As he added other social platforms, scheduled publishing became the center of the product. He also changed the name, whose meaning had been about sharing analytics results, to Pallyy. It was short and not tied to one specific feature.

He also changed how he collected customer requests. Asking for opinions by email had a low response rate, and the work ate up time while he handled development and support alone. From 2022 he used the feedback service Canny, with separate boards for feature requests and bug reports that could be reached anytime from inside Pallyy. Opinions left at the moment a user hit a problem became material for the next development work.

Features he decided to build went on a public roadmap, and finished features were announced in the changelog. Customers could leave their own requests and check how each was handled afterward. Canny introduced Pallyy at the time as having about 1,400 paying customers and about 60,000 free users, and Bennetto was running that feedback operation on Canny's free plan.

He invested in promotion late. He hired a content writer and built feature pages plus pages for people looking for alternatives to competing products. After introducing search optimization and an affiliate program together, the year-over-year growth he later recalled was about 10x.

Pallyy's free tools covered problems a social media manager would search for in the middle of real work. Tasks that had to be finished right away, such as writing post copy, Instagram line breaks, and image resizing, were handled for free. On the copy generator page, visitors enter the post content and the desired tone to draft copy, then move on to a product trial. It introduces people who came to prepare content to the product that publishes and manages that content.

He also acquired free tools that already had search traffic. In a 2023 interview he said the Image to Caption purchase price was US $2,000, when that tool was getting about 4,000-5,000 clicks a day. After rebuilding the same feature in Pallyy, he redirected visitors from the old address, and by then he had acquired about seven free tools.

He found affiliate partners directly from search results. He contacted bloggers who introduced Instagram analytics tools using affiliate links, offering at the time a 40% commission while the referred customer's payments continued. In an October 2023 interview, the affiliate channel accounted for about 20% of monthly recurring revenue.

That same year he also adjusted pricing. After comparing the prices of 10 competing products and asking 10-20 paying customers for opinions, he raised the monthly price by $3. It stayed on the cheap side after the increase, and monthly recurring revenue rose by more than $10,000. At the time of the interview, he said he had seen no rise in churn or drop in conversion.

Pallyy's monthly recurring revenue, disclosed by Bennetto in October 2023, was $74,000. A newly joined experienced developer flagged a code structure that made multi-person work difficult. Bennetto had been pushing code straight to the live service with no separate development environment. The new developer tidied the backend structure and access permissions while preparing the next hire.

Platform policy changes also forced him to cut features. When X changed its API policy in 2023, he removed the analytics and inbox features and kept scheduled publishing. It was a decision to fit the supported scope to what could actually be operated.

As of September 2026, Pallyy's headline customer is the agency managing multiple brands. Each client gets social accounts, schedules, messages, and analytics bundled together, and staff members only access the clients they handle. Clients reviewing posts open a shared link with no separate account to leave edit comments or approve. Work where writers and reviewers differ is built into the product.

The use shows concretely in customer stories. Ash of Creative Cacti, introduced in June 2026, visits small-business shops, shoots content, edits it, then schedules a month of posts in Pallyy. The schedule is shared with the client for approval and auto-published, then monthly results are reviewed to adjust the next content. With no need to log in at each posting time, time is freed for other business work.

Racket Agency, introduced in July of the same year, moved to Pallyy after a price increase by its previous service. Since that agency produced reports elsewhere, its social tool needed post organization, internal review, and scheduled publishing. In Pallyy it kept its existing workflow while lowering platform cost, and staff found it easier to check publishing across client accounts. It is a case of a customer moving from an expensive service full of unused features to a cheaper service that handles the needed work.

As of September 2026, monthly billing was $25 for Pro including one client and $99 for Agency including ten clients. Multiple social accounts of one client count as a single bundle, and both plans add $10 a month for each extra client. Clients who approve posts pay no separate per-seat fee. Because billing units match the number of clients an agency manages, Pallyy earns more from the same subscriber as the agency's own client base grows.